Mobileum-Roaming-Analytics Certified

Roaming Analytics - Roaming Customer Experience Management (RCEM) - actionable analytics provide a complete view of customer satisfaction, revenue, and device and network performance metrics. Moreover, it helps operators to identify issues quickly and prioritize improvements based on their customer and business impact. Its holistic approach and quality monitoring management system provide real-time insights into subscribers’ roaming behavior as well as on the quality of services that partner operators offer, thus allowing carriers to improve the end-to-end experience for their roaming customers.

Mobileum’s RCEM includes advanced analytics that provides a comprehensive view of Single Service Indicators (SSI) for rich voice call setup, reasonable delivery time and data download rates for short message service (SMS) delivery, and voice over LTE (VoLTE) telecommunication data sets. RCEM can ingest data from third parties and process massive volumes of network data records to deliver client-centric KPIs. As defined by the GSMA standards, each KPI available on the product has a weight according to the relevance contributing to the single service indicator. 

Mobileum RCEM provides Global Country SQI Scores using interactive heat-maps that display the values of GSMA-standard Single Quality Indicator (SQI) for each country. Compelling subscriber quality of experience insights is delivered across the services provided in visited countries. In addition to the country SQI scores, RCEM also measures Network SQI scores, representing the service quality that subscribers experience on each roaming network. Individual service quality scores are defined as SSI (Single Service Indicator), representing the quality of the data, voice, SMS, with registration services calculated for each network. Using SQI and SSI scores’ daily metrics provides wholesale commercial teams the necessary insights for the negotiation processes with the roaming partners.

Use real-time insights into key customer experience analytics to improve your roaming ARPU levels. The ability to steer according to quality of experience and service levels (QoE and QoS) enables operators to get the right balance between revenue and experience objectives, thus tailoring the experience to subscribers’ expectations. Mobileum roaming steering incorporates an extensive rules engine, combined with AI and ML, to shape the customer experience of the future.

Operators worldwide are transforming their networks to pure LTE with the closure of their 3G networks, making VoLTE mandatory for voice. Taking advantage of machine learning and sophisticated CX algorithms, Mobileum RCEM supports operators with a real-time understanding of VoLTE roaming performance. With RCEM, operators will be able to determine in real-time if the subscriber is a VoLTE customer, the device type, the subscriber’s location, if there is a VoLTE option, and if there is a relevant agreement in place. MNOs can also take advantage of Mobileum automated steering to ensure that only VoLTE subscribers with the right handsets are steered to pure LTE networks, while other subscribers can be kept on 3G networks.

Monitor the profitability of roamer segments. Encourage silent roamer usage by getting accurate, silent roamer profiles for the development of targeted campaigns.

Ability to detect permanent in- and out-roamers, using this insight to filter in-roamers or offer more value-added offers to out roamers to improve roaming profitability.

A rule builder helps operators create a micro-segment of interest and track behavior and performance of that segment over a designated period.

Improve margins by re-structuring packs only for profitable countries and re-negotiate wholesale deals, while also withdrawing non-profitable packs.

Monitor roaming business from a single dashboard, while making sense of data and simplifying collaboration amongst management, marketing, and sales teams.

Leverage self-service enablement on promoted offers and monitor campaign status from a single interface. Take advantage of real-time campaign acceptance to redesign bundles.