Harmonic the worlwide leader in video delivery infrastructure and cloud-native video solutions, trusted by media companies, broadcasters, and service providers worldwide. With decades of innovation in video processing and streaming technologies, Harmonic enables organizations to deliver high-quality, scalable, and reliable video experiences across broadcast and streaming. By leveraging virtualization, cloud infrastructure, and advanced video compression technologies, Harmonic empowers customers to deliver superior video experiences while maintaining operational efficiency.
Core Video Offerings
Harmonic’s Video Division delivers a comprehensive portfolio of solutions designed to meet the diverse needs of modern video ecosystems. These offerings can be broadly categorized into video processing, video delivery, cloud-based video platforms, and advanced advertising enablement.
1. Video Processing and Compression
One of Harmonic’s strongest areas of expertise is video compression and processing. The company has a long-standing reputation for innovation in video encoding technologies, supporting industry standards such as MPEG-2, AVC (H.264), HEVC (H.265), and emerging next-generation codecs.
Key capabilities include:
● High-efficiency encoding for live and on-demand content
● Ultra HD (4K) and HDR support, ensuring premium viewing experiences
● Low-latency video processing, critical for live sports and events
● Scalable software-based encoders, deployable on-premises or in the cloud
2. Cloud-Native Video Platforms
A defining characteristic of Harmonic’s Video Division is its leadership in cloud-native video infrastructure. The company offers platforms designed to run seamlessly on public cloud environments, enabling customers to scale video operations dynamically without heavy capital investment.
Key platform attributes include:
● Elastic scalability to handle traffic spikes during major live events
● Software-defined architectures, reducing dependency on proprietary hardware
● Faster service deployment, enabling quicker time-to-market
● Operational automation, lowering complexity and costs
3. Video Delivery and Streaming Solutions
Harmonic provides robust solutions for video streaming and distribution across traditional and IP-based networks. These solutions ensure reliable, high-quality delivery of content to millions of concurrent viewers.
Key delivery features include:
● Adaptive bitrate (ABR) streaming, optimizing quality across devices and networks
● Support for live, linear, and on-demand video
● Integration with content delivery networks (CDNs)
● High availability and redundancy, minimizing service interruptions
4. Advanced Advertising and Monetization Enablement
As advertising models evolve, Harmonic’s Video Division supports advanced ad insertion and monetization strategies, helping customers maximize revenue from video content.
Key monetization features include:
● Dynamic ad insertion (DAI) for targeted advertising
● Personalized ad delivery based on viewer profiles
● Seamless integration with ad tech ecosystems
● Improved ad quality and viewer experience
By enabling addressable and targeted advertising, Harmonic helps customers transition from traditional broadcast ad models to data-driven, digital-first monetization strategies.
Focus on Quality, Reliability, and Innovation
Harmonic’s Video Division places strong emphasis on video quality, service reliability, and continuous innovation. The company invests heavily in research and development to stay ahead of evolving standards, formats, and consumer expectations.
